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ITV

ITV


Insurance to Value – The Critical Factor for Profitability in Property Insurance

MSB has nearly 80 years of experience helping property insurers develop, confirm, and maintain adequate ITV for residential and commercial risks. MSB’s proven “total-component” building cost databases and valuation methodologies are built to replicate how contractors price and build buildings. All MSB valuation applications use easy-to-identify input items and smart automated solutions that fit seamlessly into your ongoing book-of-business management processes and point-of-sale workflows. 

Understanding ITV

Calculating ITV continues to be developed and refined. In the 1980s, MSB pioneered the concept of component-based valuation, called “total-component” estimating, based on the now-proven concept that a building’s unique features, rather than its square footage, most accurately determine its actual reconstruction cost. As carriers recognized that component-based valuations produced more accurate ITV, the method experienced widespread adoption. Today, the concept of component-based valuation has been accepted by nearly all of North America’s homeowners insurers, and its impact on ITV has been unmistakable.

ITV and Automation

Because competitive pressures demand that you calculate risk-specific property reconstruction costs accurately and efficiently, MSB builds “total-component” methodology into every:

MSB delivers these solutions to you in a variety of ways, including the MSB Express™ Web platform, mainframe, AS 400, and desktop applications, integrating ITV capabilities into your underwriting workflow and at the point of sale.

Driven by competitive forces, public and regulatory pressure and further adoption of NAIC best practices, the importance of determining and maintaining accurate ITV will only increase.

As a partner with MSB, you are ensured that you are using the most trusted, proven building cost information and ITV methodology available.


Contact Us


To learn more about ITV and how MSB’s services can maximize your book-of-business profitability, call us at 800.809.0016 or e-mail underwritinginfo@msbinfo.com.
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